Community Management: A Lesson In How Not To Respond To Social Dissenters

September 23, 2014

Experience Life magazine recently featured The Food Babe, a food blogger and activist, on its latest cover. As with all things in our interconnected world, Experience Life, which touts itself as “the no gimmicks, no hype health and fitness magazine,” began immediately hearing from its subscribers on social media — specifically those who were unhappy with […]

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How the NFL Can Uphold its Image After the Abuse Headlines End

September 22, 2014

The NFL is clearly in a crisis when it comes to handling players and allegations of domestic violence and child abuse. In the last two weeks, the word “NFL” has been shared on social media with either “abuse” or “violence” on average 126,000 times per day. Attention was first focused on the issue back in […]

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It’s Time to Rethink Advocacy

September 16, 2014

By Darin Broton, Senior Consultant, @DBroton If you are a company with a household name, engaging in public policy and political discourse has become more complicated than ever. Last month, Facebook’s decision to donate $10,000 to the Attorney General of Utah turned a lot of people’s heads, including some of its employees. Attorney General Sean […]

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Identifying the ROI in Dynamic Times

September 2, 2014

By Kathy Tunheim, president and chief executive officer of Tunheim Is there any business sector NOT undergoing a dramatic transformation of what constitutes “value?” How music is bought and sold; how the cost of a college degree is evaluated by a creative 20-something; how a B2B industrial giant stays relevant to its customer base — […]

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What’s @Tunheim Reading [August 22, 2014]

August 22, 2014

  What An ALS Family REALLY Thinks About the Ice Bucket Challenge Submitted by Danielle Pierce, consultant, @dpierce915 As with any of the latest viral stories that grab ahold of our newsfeeds and evening newscasts, they garner eye rolls and plenty of naysayers, including those shaking their finger at the latest viral challenge/fundraiser—the ALS (Amyotrophic lateral […]

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Public Relations: What’s That? An Intern’s Reaction to Working at Tunheim

August 15, 2014

Written By Eva Maghanga, Step-Up Intern “You’re working in public relations this summer at a strategic consulting firm. What exactly is that?” “What have you learned so far while interning at Tunheim?” These are just some of the things that I hear when I tell my friends what I’ve been doing this summer. This is […]

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What’s @Tunheim Reading? [August 15, 2014]

August 15, 2014

Curious what professionals who plan and create engaging content read in their downtime? Similar to the audiences we engage for our clients, it varies depending on our passions and what’s going on in the news and our lives. Review this quick snapshot of what’s piqued our interest this week. Obama Issues Veto on Ice Bucket […]

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Bill Robertson on WCCO radio: Vikings’ U of M Debut and NBA’s First Female Assistant Coach [8-09-14]

August 11, 2014

Listen to Bill Robertson and Eric Nelson on the “Business of Sports” on WCCO-Radio (8:30 am) on Saturdays. Topics from the latest broadcast included: The first Vikings game at TCF Bank Stadium The NBA’s first female assistant coach, Becky Hammond Michael Sam’s debut in the NFL with the St. Louis Rams What it means for […]

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