Curious what professionals who plan and create engaging content read in their downtime?
Similar to the audiences we engage for our clients, it varies depending on our passions and what’s going on in the news and our lives. Review this quick snapshot of what’s piqued our interest this week.
If you have a Facebook you may have heard of the Ice Bucket Challenge. Your friends are doing it, celebrities – even 86-year-old Ethel Kennedy did it. When the political matriarch got soaked for charity, she challenged President Barack Obama to do the same. A lot of people seemed surprised that our – at times goofy – head of state turned down the opportunity to chill out for a great cause. From a PR standpoint, I think it was great for the campaign. Here’s why: many people had no idea the ice bucket challenge was intended to build awareness for ALS – until now. President Obama’s challenge, and subsequent polite decline, hailed numerous headlines. Maybe it wasn’t intentional, but it served as a thoughtful reminder that the Ice Bucket Challenge is a multipurpose campaign aimed at raising awareness, as well as donations, to ice-out a horrific disease that affects more than 5,000 people each year.
It’s already amazing what kind of publicity today’s celebrities get, but try putting two of them together! Power couples have moved past self-promotion and have quickly become each other’s best publicists. Thanks, Kim, I’m excited to know that you and your family had a great time at the Yeezus concert – tell me more!!