Curious what professionals who plan and create engaging content read in their downtime?
Similar to the audiences we engage for our clients, it varies depending on our passions and what’s going on in the news and our lives. Review this quick snapshot of what’s piqued our interest this week.
Tunheim is proud to be a part of the team behind the winning Minnesota Super Bowl bid for the big game in 2018. This video, which Tunheim produced, was shown to NFL owners during the bid committee’s presentation this week. Congratulations to Minnesota, Home of Super Bowl LII in February 2018.
Ball Four: The Final Pitch
Submitted by Bill Robertson, ACE
My all-time favorite sports book that I have just recently read again is “Ball Four” by former MLB pitcher Jim Bouton.
The diary of the 1969 major league baseball season was the first “kiss and tell” book that was ever written by a professional athlete. Bouton, a solid starting pitcher for the New York Yankees in the 1960’s, was traded to the expansion Seattle Pilots (later to become the Milwaukee Brewers) in 1969 as the back drop to the book. Bouton talk’s specifically in the book about what goes on inside the game of baseball while playing for the lowly Pilots and relives stories from earlier in his career. Many strange things happen on trips, in the stands and with his teammates. Some MLB players black-balled Bouton when the book came out in the 1970’s, but he made a nice living on this all-time classic sports book as his rips through the game and some of the biggest stars at the time.
This is a must-read for any baseball fan! You will not be able to put the book down while getting side a MLB player’s mind and matter.
Iran, a country where citizens are arrested for being ‘happy?’
Submitted by Lauren Manix, consultant, @lmanix
Sad, but true. A group of young Iranians made their own version of Pharrell’s ‘happy’ music video, just as tens of thousands of others have done around the world. The New York Times’ The Lede blog reports about the fact that they were arrested shortly after the video went viral, as Iranians were outraged that the women in the video were unveiled. However, this comes right after President Hassan Rouhani told the country they should embrace the internet, rather than fear it. If he really wants people to embrace it, he’ll have to do a better job of making sure people aren’t publicly humiliated on television for creating viral videos.
Drunk Fish Totally Impress Sober Fish, Study Finds
Submitted by Owen Truesdell, consultant, @OFW_Truesdell
In what seems like it should be an April Fools’ Day joke, Time.com reported a researcher from New York University Polytechnic Institute of Engineering has shown that getting a fish drunk makes it bolder and more authoritative, to the point where sober fish will follow its lead. The big take away here? Science is awesome.