Black FridayBy Debbie Estes, ACE; and Noelle Hawton, senior consultant

Black Friday. These two words may evoke one of two images in your mind:

1) A fun-filled day of shopping for the best deals around town while squeezing in a visit to good old Kris Kringle; OR

2) Long lines of sleep-deprived shopaholics, combined with chaos in every parking lot across America.

No matter what Black Friday brings to your mind, the fact remains that this once-a-year shopping event still drives a media and consumer frenzy. Yet, now that we can shop with the click of the button or a swipe of the finger, has Black Friday become a thing of the past?

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Minnesota to Host NCAA Final Four in 2019

by Tunheim on November 14, 2014

This just in: Minnesota and the new multi-purpose stadium will be the proud host of the NCAA Final Four in 2019. The games, slated for April 2019, are the second major event awarded to the new stadium. Congratulations to all involved! Read more here.

NCAA 2019 Final Four


Patrick MilanBy Patrick Milan, Creative Destruction Officer, @pmilan

Who owns the “voice” of the customer within your organization?

Don’t worry, the answer to this question inside most organizations is not a good one. Chief executives believe data-driven customer insights are the single most important factor that can drive growth. Yet ownership of this discipline in most companies is vague or completely in doubt.

The Economist Intelligence Unit attacked this question (“Outside Looking In, the CMO struggles to get in sync with the C-suite”) and found that a shockingly low number of chief marketing officers (CMOs) believe they should be the voice of the customer. Further, only 13% of other C-suite executives see the CMO in this role.

If marketing is not the disciple of the customer, then who should be?

Frankly, we don’t think any existing group has the talent set to do it alone. Our recommendation: Tear down and merge the silos that typically reside in marketing and corporate communications to create a multidisciplinary group that will deliver data-driven customer insights.

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The Top Two Lessons from the 2014 Election in Minnesota

November 6, 2014

By Owen Truesdell, consultant, @OFW_Truesdell The 2014 election in Minnesota is in the books. Republicans took clear victories across the country, racking up wins in almost every close race. Minnesota’s results on election night were more muddled. Republicans convincingly retook the Minnesota Legislature while Democrats swept every statewide race and held two hotly contested congressional races in greater […]

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Tunheim Expands Global Consulting Reach with New Partnership in Paris

November 5, 2014

MINNEAPOLIS, November 4, 2014 — Tunheim, a Minneapolis-based strategic communications consulting firm, has expanded its global reach with a new partnership with Gootenberg, a Paris-based independent reputation management agency. Gootenberg is renowned for its expertise helping global brands with public relations strategy across traditional and social media within both business-to-business and business-to-consumer markets. The agency is […]

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How to Maintain Perspective amid a Media-Driven Crisis like Ebola

October 22, 2014

By Ryan Splawski, consultant, @ryan_splawski Let’s face it: In times of uncertainty, it’s easy for the media, organizations and the public to get caught up in the hype and fall prey to misinformation. A Washington Post-ABC News poll found that nearly two-thirds of Americans are concerned about a widespread Ebola epidemic in the United States. In […]

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PGA of America Names Tunheim as Marketing Partner for 2016 Ryder Cup

October 14, 2014

MINNEAPOLIS, October 14, 2014 – Tunheim, a Minnesota-based strategic communications consulting firm, today announced it has been selected to provide strategic marketing and public relations support for the 2016 Ryder Cup at Hazeltine National Golf Club. “We are proud to partner with the PGA of America for this prestigious event,” said Kathy Tunheim, president and […]

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Three Ways To Be Disruptive In Today’s Marketplace

October 3, 2014

Written by Liz Sheets, senior consultant, @LizTunheim Five years ago I was in events and experiential marketing for a large retailer. We were seeking disruptive ideas — ways to disrupt and interrupt consumers’ busy lives to get them to think of our brand and come to our stores. Flash forward to today: The Council of Public Relation […]

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