What’s @Tunheim Reading? [July 25, 2014]

by Tunheim on July 25, 2014

The New Yorker’s Treasure Trove
Submitted by Owen Truesdell, consultant, @OFW_Truesdell

New YorkerThe New Yorker has opened its archive for the summer, making the entirety of its past content available to all. It is a veritable horde of thoughtful commentary pieces, poetry and, of course, cartoons. While the amount of content can be overwhelming, the internet has sprung into action with innumerable lists of must-read articles from the archives. Luckily, The Awl has a list of the best lists, including links to all of the recommended New Yorker content. Let’s hope you can get wi-fi at the beach!


Darth Vader for President
Submitted by Cassidy Milder, assistant consultant, @camilder

Darth VaderThe results of a FiveThirtyEight poll show that Jar Jar Binks is the most reviled character in the entire Star Wars universe. Even without asking ANYONE, I could have told you that. What might be slightly more surprising (and tragic) is that Jar Jar, scoring -8, has a net favorability rating that is still a shocking 57 points higher than that of U.S. Congress, coming in at -65. Thank God for Hillary Clinton, who manages to get out of the negatives. Yet even the former first lady and White House contender still scores lower than both Boba Fett and, of course, Darth Vader. Who would you vote for?


Weird Al’s Word Crimes
Submitted by Noelle Hawton, senior consultant


Jeff Friesen’s Mini Stereotypes Of LEGO America Are Coming To A Coffee Table Near You
Submitted by Danielle Pierce, consultant, @dpierce915


With a mix of sight gags (Delaware) and pop culture (Iowa), Jeff Friesen uses “The 50 States of LEGO” to riff on the impressions, history and stereotypes from each state in the union. A fun(ny) Friday read!


As Much of the World Frowns on Israel, Americans Hold Out Support
Submitted by Lauren Manix, consultant, @lmanix

According to this @NYTimes article, the public perception in the U.S. is that Israel has the right to enter into Gaza and retaliate against Hamas and the violent crimes they’ve committed. Yet, this article proves that our country is alone in this – some say it’s because of the democracy that’s only prevalent in Israel among all Middle Eastern countries. Europeans and many others across the world have a very different perception, demonstrated by mass populations participating in Pro-Palestinian protests, urging Israel to end its deadly attacks on innocent civilians. However, one Israeli foreign policy expert states that “Europeans are anti-Israelis anyway,” and would be against Israelis even if rockets hit Tel Aviv, partly due to Europe’s large Muslim populations. What both Americans and Europeans can agree on is that a cease-fire should be reached immediately.


Curious what professionals who plan and create engaging content read in their downtime?

Similar to the audiences we engage for our clients, it varies depending on our passions and what’s going on in the news and our lives. Review this quick snapshot of what’s piqued our interest this week.

Once Upon a Time
Submitted by Owen Truesdell, consultant, @OFW_Truesdell

Nadine GordimerNadine Gordimer, internationally recognized author and novelist, died this week. While I wasn’t  familiar with all of her work, she wrote “Once Upon a Time,” one of my all-time favorite short stories. In just a few pages, she builds on the classic fairy-tale style to paint an incisive criticism of apartheid society in South Africa. While the official policies of apartheid have been overthrown, South Africa and the world will miss her elegant writing and creative storytelling.




Everybody Dance Now, Christopher Walken Style
Submitted by Josie Warren, consultant, @outlawjosiej

This put a big smile on my face this morning. This perfectly edited video showcases over 50 scenes from different movies of actor Christopher Walken getting his dance on to the sweet sounds of C & C Music Factory. Everybody dance now!

Why women need to stop being so “sorry”
Submitted by Natalie Wires, consultant, @nataliewires

I love the current trend of brands taking a stand on social/moral issues, and the latest is this video from @Panteen. The overuse of the word “sorry” among women is something that I’ve had many conversations about with my girlfriends. Bottom line, be respectful, but stop using “sorry” as a default response.


All good things must come to a close. Yesterday marked the final day of the T-Mobile All-Star FanFest and the broadcast of the All-Star Game 2014. Tunheim has spent the last five days coordinating media interviews and escorting MLB legends amid a playland of everything baseball as thousands of eager fans collected autographs and participated in training drills.

Review our favorite final social media moments from this year’s FanFest below. A special thank you goes out to everyone who helped our company assist with media relations during one of the biggest annual sporting events in the world.

All-Star FanFest M.A. Rosko

All-Star FanFest Joe Mauer

[click to continue…]


#TeamTunheim Shares Social Media Moments from T-Mobile All-Star FanFest [Day 4]

July 15, 2014

Talk about an eventful day. Team Tunheim and the press were kept busy at FanFest as fans watched press events featuring their favorite baseball teams (including Derek Jeter bidding adieu as an All-Star player) or had autographs signed by baseball celebrities. Review some of our favorite social media moments from Monday. Follow TeamTunheim at @teamtunheim to stay [...]

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Bill Robertson on WCCO radio: MLB All-Star Week and FanFest [7-12-14]

July 14, 2014

Listen to Bill Robertson and Eric Nelson on the “Business of Sports” on WCCO-Radio (8:30 am) on Saturdays. Topics from the latest broadcast included: MLB All-Star Week (Tunheim client) T-Mobile All-Star FanFest (Tunheim client) Click below to play:

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#TeamTunheim Recaps T-Mobile All-Star FanFest Weekend [Days 2 & 3]

July 14, 2014

This weekend was jam-packed with All-Star activities during the second and third day of the  T-Mobile All-Star FanFest! From media hi-jinx with some of our favorite local media personalities to an All-Star Concert featuring hometown hero Atmosphere opening for megastar Imagine Dragons, the weekend was simply — a home run. Follow TeamTunheim at @teamtunheim to stay up [...]

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#TeamTunheim Recaps T-Mobile All-Star FanFest Day 1

July 11, 2014

Hey, batter, batter. Swing, batter, batter! Tunheim helped kick off T-Mobile All-Star FanFest, as part of the Major League Baseball All-Star Week, bright and early this morning amid big fanfare at the Minneapolis Convention Center. What is FanFest you ask? FanFest is the largest interactive baseball theme park in the world, and it is taking [...]

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What’s @TeamTunheim Reading? [July 11, 2014]

July 11, 2014

Curious what professionals who plan and create engaging content read in their downtime? Similar to the audiences we engage for our clients, it varies depending on our passions and what’s going on in the news and our lives. Review this quick snapshot of what’s piqued our interest this week. A Great Summer Read for the [...]

Read the full article →