Eva with Goldie the GopherWritten By Eva Maghanga, Step-Up Intern

“You’re working in public relations this summer at a strategic consulting firm. What exactly is that?”

“What have you learned so far while interning at Tunheim?”

These are just some of the things that I hear when I tell my friends what I’ve been doing this summer. This is how I break it down for them:

What is public relations – or PR, as those in the industry call it?

  • The definition is always evolving, but public relations is currently defined by The Public Relations Society of America as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” In layman’s terms, PR is really the behind-the-scenes work. For example, we often work with media to secure coverage for our clients. To do this, we work closely with our clients to understand what they need covered and how to go above and beyond their expectations. Public relations professionals build lifelong relationships in order to have insight into what our clients’ current vision is and to help them continue to grow.

What have you learned so far?

  • When I worked at Tunheim, a strategic consulting firm, I quickly learned that nothing is ever a one-man task. The team constantly asks questions, holds brainstorm meetings and shares ideas. Working as a team definitely gets the job done well and most effectively. Through this process you not only have one point of view on a topic but multiple views and ideas.
  • I learned the importance of media research. I composed media contact lists, researched topics for upcoming meetings and sat in on call meetings with clients regarding their media exposure. Participating in the development of these tools and ideas gave me insight into what it’s like to work in the public relations field and gave me hands-on experience in a professional environment.
  • I also think public relations is a great way to propel an already successful business forward. Clients want positive attention for their businesses, which means getting people talking on social media, planning cool events, and earning media coverage.

Following my summer at Tunheim, I plan to further my knowledge of public relations and strategic communications with the possibility of pursuing a career within either field. My internship at Tunheim has been amazing. Team Tunheim welcomed me, showed me the ropes and let me learn firsthand what it would be like to work in PR. I’m excited to carry all that I’ve learned with me as I finish high school and see where communications can take me.

Eva Maghanga is going into her junior year at Hope Academy in Minneapolis. Eva was placed with Tunheim through Step-Up, one of the country’s premier youth employment programs.


What’s @Tunheim Reading? [August 15, 2014]

by Tunheim on August 15, 2014

Curious what professionals who plan and create engaging content read in their downtime?

Similar to the audiences we engage for our clients, it varies depending on our passions and what’s going on in the news and our lives. Review this quick snapshot of what’s piqued our interest this week.

Obama Issues Veto on Ice Bucket Challenge
Submitted by Esther Burgeson, Assistant Consultant, @esthernell

Ice Bucket ChallengeIf you have a Facebook you may have heard of the Ice Bucket Challenge. Your friends are doing it, celebrities – even 86-year-old Ethel Kennedy did it. When the political matriarch got soaked for charity, she challenged President Barack Obama to do the same. A lot of people seemed surprised that our – at times goofy – head of state turned down the opportunity to chill out for a great cause. From a PR standpoint, I think it was great for the campaign. Here’s why: many people had no idea the ice bucket challenge was intended to build awareness for ALS – until now. President Obama’s challenge, and subsequent polite decline, hailed numerous headlines. Maybe it wasn’t intentional, but it served as a thoughtful reminder that the Ice Bucket Challenge is a multipurpose campaign aimed at raising awareness, as well as donations, to ice-out a horrific disease that affects more than 5,000 people each year.

Why I Know More About Kimye Than I Care to Admit
Submitted by Cassidy Milder, Assistant Consultant, @camilder

KimyeIt’s already amazing what kind of publicity today’s celebrities get, but try putting two of them together! Power couples have moved past self-promotion and have quickly become each other’s best publicists. Thanks, Kim, I’m excited to know that you and your family had a great time at the Yeezus concert – tell me more!!



Listen to Bill Robertson and Eric Nelson on the “Business of Sports” on WCCO-Radio (8:30 am) on Saturdays.

Topics from the latest broadcast included:

  • The first Vikings game at TCF Bank Stadium
  • The NBA’s first female assistant coach, Becky Hammond
  • Michael Sam’s debut in the NFL with the St. Louis Rams
  • What it means for the PGA Tour following Tiger Woods’ inability to make the Championship
  • MLB pennant races are heating up with the American League wild-card up for grabs

Click below to play: 



What’s @Tunheim Reading? [August 8, 2014]

August 8, 2014

How can we fix our broken political system? Submitted by Owen Truesdell, consultant, @OFW_Truesdell Every day there are articles written that highlight how broken the American political system has become. Republicans in the House of Representatives just voted to sue the President. The President has abandoned any real effort to pass legislation and is simply […]

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Three Reasons You Should Embrace the Death of Facebook’s Organic Page Reach

August 6, 2014

Written by Liz Sheets, senior consultant, @LizTunheim Communications and marketing professionals have been ringing the alarms over the decrease to Facebook page post’s organic reach, i.e., the ability to reach fans, or “page likes” on their News Feed. This trend has been happening for awhile — if you are just learning of this now, are trying to [...]

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What’s @Tunheim Reading? [August 1, 2014]

August 1, 2014

Curious what professionals who plan and create engaging content read in their downtime? Similar to the audiences we engage for our clients, it varies depending on our passions and what’s going on in the news and our lives. Review this quick snapshot of what’s piqued our interest this week. At fashion lab, tech startups are [...]

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All-Star Week 2014 & FanFest: Tunheim’s Work By The Numbers

July 31, 2014

We created this infographic to illustrate Tunheim’s role in supporting media relations work for the All-Star Week 2014 and the T-Mobile All-Star FanFest, held this summer in the Twin Cities. Read a post of an insider’s perspective on supporting both Major League Baseball and Minnesota Twins during All-Star Week: “Beyond the Game – An Insider’s [...]

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Beyond the Game – An Insider’s Look at MLB’s All-Star Week 2014

July 30, 2014

Written by Lou Ann Olson, senior consultant, @louannolson Tunheim is a strategic consulting firm working with clients that are navigating complex change. We see our work as ensuring that our clients are equipped to drive transformational change and to capitalize on their most important opportunities. So why, we’ve been asked, was Tunheim so motivated to go [...]

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