What’s @Tunheim Reading [August 22, 2014]

by Tunheim on August 22, 2014


What An ALS Family REALLY Thinks About the Ice Bucket Challenge
Submitted by Danielle Pierce, consultant, @dpierce915

As with any of the latest viral stories that grab ahold of our newsfeeds and evening newscasts, they garner eye rolls and plenty of naysayers, including those shaking their finger at the latest viral challenge/fundraiser—the ALS (Amyotrophic lateral sclerosis) #icebucketchallenge. While some argue that dumping a bucket of ice water on their head is both “stupid and ineffective,” Bo Stern, a blogger whose husband was diagnosed with ALS, feels otherwise and sums it up as, “We are in for the fight of our lives with this monster, and the very LAST thing I want is for people to give quietly, anonymously, and then slink away … I will be happy for you and every Facebook like you receive, as you nudge ALS an inch or two closer to the collective public consciousness.” ALS released a press release on Tuesday, citing donations have reached $22.9 million compared to $1.9 million during the same time period last year (July 29 to August 19).  These donations have come from existing donors and 453,210 new donors to the Association.

Note: Pete Frates is credited with igniting the challenge in the wake of the 75th anniversary of Lou Gehrig’s ‘luckiest man’ speech (if you haven’t watched it, I encourage you to). Frates, a former Boston College baseball captain who was diagnosed with ALS in 2012, first shared his story with Bleacher Report and demonstrates the power of hashtag activism—#icebucketchallenge #strikeoutALS.

NBA Hires First Female Full-Time Coach 
Submitted by Esther Burgeson, assistant consultant @esthernell 

Becky HammonAfter a 16-season WNBA career, Becky Hammon will join the San Antonio Spurs as an assistant coach next season. This marks a pivotal moment in professional basketball: Hammon will become the first full-time paid woman to coach an NBA team. Hammon has spent the last eight seasons with the San Antonio Stars who play the (beloved) Minnesota Lynx tomorrow night in the second game of their Western Conference semifinals. In last night’s game Hammon scored 14 of her 17 points in the second half, helping the Stars come back from the 15 point lead held by the Lynx. Our Lynx held on for the win, but did I mention one of Hammon’s baskets was a spinning shot that pulled the Stars within two with only 1.9 seconds left? Oh yeah, the Spurs can learn a lot from this all-star.

Man with Achondroplasia asks people to think
Submitted by Lauren Manix, consultant, @lmanix

Jonathan NovickThe ALS #icebucketchallenge has gone viral (yeah, I did it), informing everyone what ALS is in hopes of getting enough donations to create a world without ALS. While the attention ALS has received is amazing, it makes me want to spread awareness about the many other issues that are affecting people in this world. That leads me to a young man who decided to film a documentary to share his story  about achondroplasia. Jonathan Novick has achondroplasia, a form of dwarfism. In his “Don’t Look Down On Me” documentary, he leaves his audience with a thought provoking question, “the next time you see someone who is different than you, think about what their day might be like, think about all the events of their life leading up to that point, and think about their day — and think about what part of their day you want to be?” I ask you to watch this documentary and think about his question when you encounter someone who may appear to be different than you.

Web Trolls Winning as Incivility Increases
Submitted by Peter Ryan, assistant consultant

Internet TrollInternet Trolls – we’ve all dealt with them. Watching as the comment threads of our favorite articles, videos and photos get filled with lewd, ignorant and hateful comments. As the internet slowly becomes central to the human experience as we know it, the emotional damage that can be done by these near impossible-to-track defamatory comments become more and more of a pressing issue.

Dealing with these internet hobgoblins has been compared to “playing Whac-a-Mole with a sociopathic hydra” as many sites’ utilities for dealing with abuse are less than adequate.  Now people are calling for more intense restrictions on what can and cannot be posted on the internet, asking for a shield from what can be the ugliness of human society.

Raising the true question: “To what extent do you want to make it harder for people to express themselves on the Internet?”

When it comes to publicity, what’s the Super Bowl Halftime Show really worth? 
Submitted by Cassidy Milder, assistant consultant, @cmilder

2014 Halftime ShowThe NFL has narrowed its list of potential 2015 Halftime Show performers down to Coldplay, Rihanna and Katy Perry. Here’s the catch: the artists may have to enter a bidding war to get the gig. In the past, performers have played for free, with only their travel expenses covered. Now they must decide whether it’s worth donating post-show tour revenue or offering another financial contribution for the publicity, and apparently the suggestion did not go over well with the candidates’ representatives.



Eva with Goldie the GopherWritten By Eva Maghanga, Step-Up Intern

“You’re working in public relations this summer at a strategic consulting firm. What exactly is that?”

“What have you learned so far while interning at Tunheim?”

These are just some of the things that I hear when I tell my friends what I’ve been doing this summer. This is how I break it down for them:

What is public relations – or PR, as those in the industry call it?

  • The definition is always evolving, but public relations is currently defined by The Public Relations Society of America as “a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” In layman’s terms, PR is really the behind-the-scenes work. For example, we often work with media to secure coverage for our clients. To do this, we work closely with our clients to understand what they need covered and how to go above and beyond their expectations. Public relations professionals build lifelong relationships in order to have insight into what our clients’ current vision is and to help them continue to grow.

What have you learned so far?

  • When I worked at Tunheim, a strategic consulting firm, I quickly learned that nothing is ever a one-man task. The team constantly asks questions, holds brainstorm meetings and shares ideas. Working as a team definitely gets the job done well and most effectively. Through this process you not only have one point of view on a topic but multiple views and ideas.
  • I learned the importance of media research. I composed media contact lists, researched topics for upcoming meetings and sat in on call meetings with clients regarding their media exposure. Participating in the development of these tools and ideas gave me insight into what it’s like to work in the public relations field and gave me hands-on experience in a professional environment.
  • I also think public relations is a great way to propel an already successful business forward. Clients want positive attention for their businesses, which means getting people talking on social media, planning cool events, and earning media coverage.

Following my summer at Tunheim, I plan to further my knowledge of public relations and strategic communications with the possibility of pursuing a career within either field. My internship at Tunheim has been amazing. Team Tunheim welcomed me, showed me the ropes and let me learn firsthand what it would be like to work in PR. I’m excited to carry all that I’ve learned with me as I finish high school and see where communications can take me.

Eva Maghanga is going into her junior year at Hope Academy in Minneapolis. Eva was placed with Tunheim through Step-Up, one of the country’s premier youth employment programs.


What’s @Tunheim Reading? [August 15, 2014]

by Tunheim on August 15, 2014

Curious what professionals who plan and create engaging content read in their downtime?

Similar to the audiences we engage for our clients, it varies depending on our passions and what’s going on in the news and our lives. Review this quick snapshot of what’s piqued our interest this week.

Obama Issues Veto on Ice Bucket Challenge
Submitted by Esther Burgeson, Assistant Consultant, @esthernell

Ice Bucket ChallengeIf you have a Facebook you may have heard of the Ice Bucket Challenge. Your friends are doing it, celebrities – even 86-year-old Ethel Kennedy did it. When the political matriarch got soaked for charity, she challenged President Barack Obama to do the same. A lot of people seemed surprised that our – at times goofy – head of state turned down the opportunity to chill out for a great cause. From a PR standpoint, I think it was great for the campaign. Here’s why: many people had no idea the ice bucket challenge was intended to build awareness for ALS – until now. President Obama’s challenge, and subsequent polite decline, hailed numerous headlines. Maybe it wasn’t intentional, but it served as a thoughtful reminder that the Ice Bucket Challenge is a multipurpose campaign aimed at raising awareness, as well as donations, to ice-out a horrific disease that affects more than 5,000 people each year.

Why I Know More About Kimye Than I Care to Admit
Submitted by Cassidy Milder, Assistant Consultant, @camilder

KimyeIt’s already amazing what kind of publicity today’s celebrities get, but try putting two of them together! Power couples have moved past self-promotion and have quickly become each other’s best publicists. Thanks, Kim, I’m excited to know that you and your family had a great time at the Yeezus concert – tell me more!!



Bill Robertson on WCCO radio: Vikings’ U of M Debut and NBA’s First Female Assistant Coach [8-09-14]

August 11, 2014

Listen to Bill Robertson and Eric Nelson on the “Business of Sports” on WCCO-Radio (8:30 am) on Saturdays. Topics from the latest broadcast included: The first Vikings game at TCF Bank Stadium The NBA’s first female assistant coach, Becky Hammond Michael Sam’s debut in the NFL with the St. Louis Rams What it means for […]

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What’s @Tunheim Reading? [August 8, 2014]

August 8, 2014

How can we fix our broken political system? Submitted by Owen Truesdell, consultant, @OFW_Truesdell Every day there are articles written that highlight how broken the American political system has become. Republicans in the House of Representatives just voted to sue the President. The President has abandoned any real effort to pass legislation and is simply […]

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Three Reasons You Should Embrace the Death of Facebook’s Organic Page Reach

August 6, 2014

Written by Liz Sheets, senior consultant, @LizTunheim Communications and marketing professionals have been ringing the alarms over the decrease to Facebook page post’s organic reach, i.e., the ability to reach fans, or “page likes” on their News Feed. This trend has been happening for awhile — if you are just learning of this now, are trying to [...]

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What’s @Tunheim Reading? [August 1, 2014]

August 1, 2014

Curious what professionals who plan and create engaging content read in their downtime? Similar to the audiences we engage for our clients, it varies depending on our passions and what’s going on in the news and our lives. Review this quick snapshot of what’s piqued our interest this week. At fashion lab, tech startups are [...]

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All-Star Week 2014 & FanFest: Tunheim’s Work By The Numbers

July 31, 2014

We created this infographic to illustrate Tunheim’s role in supporting media relations work for the All-Star Week 2014 and the T-Mobile All-Star FanFest, held this summer in the Twin Cities. Read a post of an insider’s perspective on supporting both Major League Baseball and Minnesota Twins during All-Star Week: “Beyond the Game – An Insider’s [...]

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